Healthebox

Overview

Evelina Gkesou is a dietitian and nutritionist in Larissa who also works with clients online across Greece. Her work is as much about someone’s relationship with food as it is about weight, so the site had to sound like her rather than like a clinic, and it had to make the first step feel small.

I designed it and built it on WordPress with a custom theme. The free guide is the way in: someone downloads it, and that is where most enquiries start.

What I did

• A warm design in her own cream and orange, built around her photography and the Healthebox mark.
• A page for each way of working with her, including 1:1 coaching with the steps laid out, so people know what they are signing up for.
• A free downloadable guide with its own landing page, which is the main way enquiries come in.
• Structured data for the practice, her services and her qualifications, so search engines can see the credentials behind the advice.
• Fluent Forms for the enquiry and download forms, and a consent banner that holds analytics back until the visitor agrees.
• Written and built in Greek throughout, for searches like "διαιτολόγος Λάρισα".